customer engagement

Why Your Customer Journey Map is Obsolete: Embracing the Reality of Non-Linear Customer Experiences

Nic Taylor / October 8, 2024

In today’s rapidly evolving business landscape, many companies still use traditional linear customer journey maps as their guiding light for […]

Nic Taylor / September 25, 2024

In the relentless pursuit of customer satisfaction, businesses across industries have become focused on a single north star: the almighty

Nic Taylor / September 18, 2024

Did you know that while 79% of consumers agree loyalty programs make them more likely to continue doing business with

Nic Taylor / September 12, 2024

Did you know that only 16% of consumers increased their spending last quarter? That’s the lowest it’s been in 3

Nic Taylor / July 31, 2024

In a world where customer expectations are constantly evolving, businesses are turning to cutting-edge technologies to stay ahead. McKinsey’s recent

Nic Taylor / July 17, 2024

In a groundbreaking move, Bain & Company, Kantar, and Qualtrics have joined forces to establish the first-ever global Customer Experience

Nic Taylor / July 10, 2024

In today’s hyper-competitive business landscape, customer loyalty is more crucial than ever. For decades, companies have relied on metrics like

In today’s fast-paced digital world, understanding your customers’ journey is more crucial than ever. A well-designed customer journey map can

Nic Taylor / June 26, 2024

In the rapidly evolving landscape of artificial intelligence (AI) and digital transformation, the human connection is more critical than ever.

Nic Taylor / June 24, 2024

Today I want to take a look at the term “customer”. A customer is “one that purchases a commodity or